The Mind-Pop Revolution name was given to a new product which combines record stabilization with the ability to lift the tonearm at the end of the play.

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We didn't know exactly what to call it... is it a bird, is it a plane?...

And then we realized, we brought to the industry a new term: the presslift! 

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The Mind-Pop Revolution presslift is the newest improvement instrument for manual turntables! The "press" is for the record, the "lift" is for your peace of mind.